About Hong Jiu

Hongjiu Fruit was established in 2002 and is a leading and rapidly growing multi-brand fresh fruit group in China. It focuses on the full industrial chain operation of high-end imported fruits and high-quality domestic fruits. Through an advanced "end-to-end" digital supply chain, it directly delivers delicious and high-quality fresh fruit products from orchards around the world to fruit retail terminals across the country.






Business model
Hongjiu Fruits possesses leading "end-to-end" operation capabilities throughout the entire industrial chain. By leveraging a supply chain that eliminates intermediate circulation levels, it directly connects the origin of fruits with retail terminals.

Digital control and management
Hongjiu Fruit independently developed the "Hongjiu Star Bridge" global supply chain management system, achieving digital integrated control of the entire business chain from "procurement, transportation to sales", significantly enhancing the efficiency of business chain management.



System


