About Hong Jiu

Hongjiu Fruit was established in 2002 and is a leading and rapidly growing multi-brand fresh fruit group in China. It focuses on the full industrial chain operation of high-end imported fruits and high-quality domestic fruits. Through an advanced "end-to-end" digital supply chain, it directly delivers delicious and high-quality fresh fruit products from orchards around the world to fruit retail terminals across the country.

Durian

Brand fresh fruits

Hongjiu Fruit adheres to a multi-category and multi-brand strategy, continuously leading the upgrading of fruit branding in China. Among the six core products, we have achieved 100% brand operation.

Mangosteen

Brand fresh fruits

Hongjiu Fruit adheres to a multi-category and multi-brand strategy, continuously leading the upgrading of fruit branding in China. Among the six core products, we have achieved 100% brand operation.

Longan

Brand fresh fruits

Hongjiu Fruit adheres to a multi-category and multi-brand strategy, continuously leading the upgrading of fruit branding in China. Among the six core products, we have achieved 100% brand operation.

Dragon fruit

Brand fresh fruits

Hongjiu Fruit adheres to a multi-category and multi-brand strategy, continuously leading the upgrading of fruit branding in China. Among the six core products, we have achieved 100% brand operation.

Cherries

Brand fresh fruits

Hongjiu Fruit adheres to a multi-category and multi-brand strategy, continuously leading the upgrading of fruit branding in China. Among the six core products, we have achieved 100% brand operation.

Red grapes

Brand fresh fruits

Hongjiu Fruit adheres to a multi-category and multi-brand strategy, continuously leading the upgrading of fruit branding in China. Among the six core products, we have achieved 100% brand operation.

Durian Durian
Mangosteen Mangosteen
Longan Longan
Dragon fruit Dragon fruit
Cherries Cherries
Red grapes Red grapes
1

Business model

Hongjiu Fruits possesses leading "end-to-end" operation capabilities throughout the entire industrial chain. By leveraging a supply chain that eliminates intermediate circulation levels, it directly connects the origin of fruits with retail terminals.

4companies Overseas subsidiary
6major Core imported single products
20+ High-quality domestic single products
300+ Sales coverage cities

Digital control and management

Hongjiu Fruit independently developed the "Hongjiu Star Bridge" global supply chain management system, achieving digital integrated control of the entire business chain from "procurement, transportation to sales", significantly enhancing the efficiency of business chain management.

Digital control and management Digital control and management
Hong Jiuxing Bridge <br/> System Hong Jiuxing Bridge
System
Global container management Global container management
Procurement and distribution management Procurement and distribution management
Visual data analysis Visual data analysis

NEWS