Hongjiu Fruit was established in 2002 and is a leading and rapidly growing multi-brand fresh fruit group in China. It focuses on the full industrial chain operation of high-end imported fruits and high-quality domestic fruits. Through an advanced "end-to-end" digital supply chain, it directly delivers delicious and high-quality fresh fruit products from orchards around the world to fruit retail terminals across the country.

Hongjiu Fruit holds a leading position in China's fresh fruit distribution industry. Currently, it is the largest durian distributor in the country and a leading distributor of pitaya, mangosteen and longan. In the first half of 2021, the sales revenue of Hongjiu's own brand fruits ranked first in the country. Meanwhile, Hongjiu Fruit is also one of the fastest-growing enterprises in China's fresh fruit industry, with a compound annual growth rate of revenue far exceeding the overall level of the industry.

During its growth and expansion, Hongjiu Fruit has introduced well-known investment institutions such as Alibaba, China State Farms, Sunshine Insurance, Shenzhen Capital Group, and Jinyi Capital as shareholders, providing strong support for the global fruit industry integration, channel expansion, brand operation, and logistics layout of Hongjiu Fruit.